iHoardings
  • Branding
    • Branding

      Are Brand Positions Fixed Or Flexible?

      January 18, 2021

      Branding

      Knorr returns to TV with its latest ‘Cheat…

      January 18, 2021

      Branding

      Cheetos returns to the Super Bowl Stage with…

      January 18, 2021

      Branding

      Poland Spring Origin unveils its latest ad campaign…

      January 18, 2021

      Branding

      Sun-Maid feeds imaginations in its latest marketing campaign

      January 15, 2021

iHoardings
  • Branding
    • Branding

      Are Brand Positions Fixed Or Flexible?

      January 18, 2021

      Branding

      Knorr returns to TV with its latest ‘Cheat…

      January 18, 2021

      Branding

      Cheetos returns to the Super Bowl Stage with…

      January 18, 2021

      Branding

      Poland Spring Origin unveils its latest ad campaign…

      January 18, 2021

      Branding

      Sun-Maid feeds imaginations in its latest marketing campaign

      January 15, 2021

Branding

Are Brand Positions Fixed Or Flexible?

by Paul Bailey January 18, 2021
by Paul Bailey January 18, 2021

It is increasingly accepted that a brand is not only the elements such as the logo, website, product, etc, but is also the values, beliefs, mission, purpose, behavior, principles. Using…

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Branding

Knorr returns to TV with its latest ‘Cheat on Meat’ campaign

by Olivia Pearce January 18, 2021
by Olivia Pearce January 18, 2021

Knorr’s latest campaign featuring the popular cooking duo, The Hairy Bikers, encourages people to #CheatonMeat the Vegenuary and beyond The UK’s biggest stocks brand, Knorr, has announced its long-awaited return…

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Branding

Cheetos returns to the Super Bowl Stage with a mischievous campaign

by Olivia Pearce January 18, 2021
by Olivia Pearce January 18, 2021

Cheetos latest teaser playfully reveals the brand has teamed up with the Ashton Kutcher to steal the spotlight at Super Bowl LV with more talent to be revealed Cheetos reclaimed…

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Branding

Poland Spring Origin unveils its latest ad campaign with Patrick Dempsey

by Joshua Hughes January 18, 2021
by Joshua Hughes January 18, 2021

Poland Spring Origin and Patrick Dempsey bring the crisp, refreshing taste of Maine to the nation in its latest spot Poland Spring Origin, 100% Natural Spring Water from Maine, announces…

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Branding

PepsiCo doubles down on climate goal and pledges net-zero emissions

by Olivia Pearce January 15, 2021
by Olivia Pearce January 15, 2021

PepsiCo accelerates efforts to build a more resilient and sustainable food system, reducing absolute GHG emissions more than 40% by 2030 across the entire value chain PepsiCo, Inc. has announced…

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Branding

Sun-Maid feeds imaginations in its latest marketing campaign

by Joshua Hughes January 15, 2021
by Joshua Hughes January 15, 2021

Sun-Maid shines on innovation, shows the whole fruit’s possibilities as the company commits to the imagination Sun-Maid‘s imagination has already transformed the humble raisin into a range of whole fruit-based…

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Branding

How Purpose Is Driving Financial Performance

by Myriam Sidibe January 15, 2021
by Myriam Sidibe January 15, 2021

Marketers may worry that a social purpose will turn off consumers, or at least divert resources that could have been used to win over buyers directly. But brands on a…

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Branding

Polestar drives innovation and awareness with Oscar Isaac

by Thomas Ng January 14, 2021
by Thomas Ng January 14, 2021

A champion for climate justice, Oscar Isaac delves deeper into Polestar innovations which aim to improve today’s society and that of the future In the pursuit of accelerating sustainable mobility,…

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Branding

5 Concepts For Actionable Segmentation

by Steve Wunker January 14, 2021
by Steve Wunker January 14, 2021

The segmentation graveyard teems with sorry creatures. Most large organizations – and many small ones – have such a graveyard buried within past market research and strategic plans. Among its…

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Branding

Carlsberg unveils its latest spot with actor Mads Mikkelsen

by Eliza Jane January 13, 2021
by Eliza Jane January 13, 2021

Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen Carlsberg 0.0’s first global ad comes at the start…

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  • Are Brand Positions Fixed Or Flexible?
  • Knorr returns to TV with its latest ‘Cheat on Meat’ campaign
  • Cheetos returns to the Super Bowl Stage with a mischievous campaign
  • Poland Spring Origin unveils its latest ad campaign with Patrick Dempsey
  • PepsiCo doubles down on climate goal and pledges net-zero emissions
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