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Brand Moves for Friday September 18

Brand Moves for Friday September 18

In early March we began reporting daily on how brands were dealing with Covid-19. But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the...

Lego Group to invest $400M to accelerate sustainability efforts

LEGO’s investment will also focus on a range of social and environmentally focussed actions to inspire children through learning through play, making the business more circular, and achieving carbon-neutral operations The LEGO Group has announced plans to invest up to...

Persil launches new liquid formulation in 100% recyclable bottles

Persil is re-launching its liquid detergent with changes to its packaging and formulation to significantly reduce the environmental impact of the product Persil, the UK’s fabric cleaning brand, has announced the launch of its new liquid formulation, the first Unilever...

Heineken launches new hard seltzer brand in Mexico and New Zealand

Pure Piraña demonstrates Heineken’s commitment to crafting new taste profiles in line with consumers’ ever-changing demands Heineken are exploring the Hard Seltzer category with the launch of Pure Piraña in Mexico and New Zealand. It will be available in a choice of...
How Brands Disrupt Through Democratization

How Brands Disrupt Through Democratization

If coronavirus has shown us anything, it is that casual is the way to dress. Casual – hoodies, t-shirts, sweat pants, yoga clothes, leggings and so forth – has become the required fashion for stay-at-home, work-at-home lifestyles. The love for casual has clothing...
Brand Moves for Thursday September 17

Brand Moves for Thursday September 17

In early March we began reporting daily on how brands were dealing with Covid-19. But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the...

Huggies is taking action to help end diaper need in America

Together with the National Diaper Bank Network (NDBN), Huggies is helping struggling families secure the basic need of clean, dry diapers for babies and toddlers Kimberly-Clark and its North American Huggies brand are asking consumers to join them during National...