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Adidas and the LEGO Group embark on a multi-year partnership

The Adidas and Lego collaboration is set to inspire creativity and foster a playful, positive, and inclusive world for adults and children from and background and sporting ability Industry-leading sportswear brand Adidas and household favourite toy company, the LEGO...

Gillette presents “Look Like The Man You Really Are” by Marcel

Gillette’s new campaign was created in collaboration with rookies from the Kourtrajmé film school With the campaign “Look Like The Man You Really Are”, produced in collaboration and directed by students of Kourtrajmé’s film school, Gillette takes a fresh look at...

India Gate unveils its new festive campaign by Lowe Lintas Delhi

The campaign by Lowe Lintas Delhi aims to position Indian Gate as an integral part of the upcoming Diwali festive preparations India Gate Basmati Rice has launched its new festive campaign to promote their premium brand, India Gate Classic, as rice meant for special...
5 Questions with Will Harrison, Head of Brand Marketing at The AA

5 Questions with Will Harrison, Head of Brand Marketing at The AA

The AA – originally the Automobile Association – was formed in Britain in 1905 as a motorists’ mutual aid organisation. While its core functions today remain rooted in those motoring-related beginnings – roadside assistance and breakdown cover, reviews of hotels, pubs...

Mucinex transforms into a holistic & wellness lifestyle brand

Mucinex combines art and science to create “Sickwear,” an innovative new clothing category that helps you look good and feel better Mucinex, America’s #1 doctor recommended cough and cold brand, is establishing itself as a holistic health and wellness brand,...