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10 Ways To Reimagine Your Brand

10 Ways To Reimagine Your Brand

This year has reminded businesses and brands that the work of being a consistent source of value is never finished. In helping clients reimagine their offerings and relationships for lasting value we discovered ten things that may help you do the same. 1. Acknowledge...

Jameson Irish Whiskey launches an India-specific brand campaign

Lowe Lintas Delhi’s campaign stems from Jameson’s strong belief in the idea of a world where there are no strangers, only new friends you haven’t met yet Jameson Irish Whiskey has launched a new India-specific brand communication that celebrates ‘Mixing In’ in a world...
Key Measures Of Marketing Outcomes

Key Measures Of Marketing Outcomes

Marketing activities may not produce an immediate effect on sales, revenue, or cash flow. However, this does not mean there are no effects or that the effects of a marketing activity cannot be measured. An advertisement may persuade a consumer that a particular brand...
How To Increase Sales With A Smaller Digital Budget

How To Increase Sales With A Smaller Digital Budget

Can I let you in on digital marketing’s dirty secret? It’s the one secret that marketing execs guard more closely than any other: Digital ads don’t work nearly as well as they’re adver­tised to. More often than not, their effectiveness is wildly and brazenly oversold....

SodaStream partners Snoop Dogg for its 2020 Holiday campaign

SodaStream and entertainment icon team-up in a new Holiday campaign with a powerful environmental message SodaStream, the leading sparkling water brand, has unveiled its 2020 holiday campaign focused on “enjoying the small meaningful things.” The biggest SodaStream...