In a recent report from Cheddar, Jane Hwang, global vice president of M&M’s, shared the rationale behind the reworking of the classic M&Ms characters to become more inclusive. Hwang says,…

Fortescue Metals is a West Australian company recognised for their industry-leading development of infrastructure and mining assets. Fortescue is set to purchase the UK-based Williams Advanced Engineering, from private equity…

Britishvolt announced plans for the gigafactory in Cambois two years ago, saying it would create 3,000 jobs. It has been said that the government has committed around £100m through its…

Marketing needs a new business purpose. Without a new business purpose, marketing will have no purpose. Instead of a profession, marketing has become a trade: the trade of managing and…

So how do you explain why brand strategy is important? Through the lens that speaks to all business leaders: VALUE. On average, brand accounts for more than a third of…

ScotWind has seventeen projects covering a total of 7,000km2 that have been chosen in the first leasing round in a decade. They have a combined potential generating capacity of 25GW…

‘Buying a brand for the first time does not require a major conversion, just a bit of mental availability’ A new brand has to build ‘essential memories’, which are not…

To change the way the business world defines and measures success, we need additional courageous leaders to join the movement. We must build a stronger and broader community across all…

“How do I get my team to show creative thinking?” Under normal circumstances, many executives we work with routinely face this challenge. But with the pandemic transforming the way we…

Channel 5 has said it expects its profits for last year to be the biggest since the broadcaster launched almost a quarter of a century ago, fuelled by a TV…