iHoardings
  • Branding
    • Branding

      How Brands Can Compete On Trust

      January 30, 2023

      Branding

      Nike’s Journey To Marketing Excellence

      January 27, 2023

      Branding

      How To Position Your Brand As A Ritual

      January 26, 2023

      Branding

      Implementing Market Segmentation In Retail

      January 24, 2023

      Branding

      British Gas and The Money Saving Engineers

      January 24, 2023

Branding

How Brands Can Compete On Trust

by Steve Wunker January 30, 2023
by Steve Wunker January 30, 2023

Trust matters. This one word – so loaded with meaning and impact – drives competitive market share and pricing in industry after industry where outputs are hard to assess or…

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Branding

Nike’s Journey To Marketing Excellence

by Jerome Conlon January 27, 2023
by Jerome Conlon January 27, 2023

When Nike’s ten business development principles were written by Rob Strasser in 1977 the words marketing, systems, research and planning were all dirty words inside of Nike’s culture. I know,…

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Branding

How To Position Your Brand As A Ritual

by Emmanuel Probst January 26, 2023
by Emmanuel Probst January 26, 2023

By definition, consumption is ritualistic and all rituals have heroes. Consumers become actors that play the role of the hero to satisfy their ego through consumption. When identifying with a…

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Branding

Implementing Market Segmentation In Retail

by Larry Light January 24, 2023
by Larry Light January 24, 2023

Market segmentation is fundamental to brand-business building. When creatively and intelligently managed, market segmentation can provide insight into: Superior understanding of the customer so the brand-business can provide outstanding competitive…

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Branding

British Gas and The Money Saving Engineers

by Anita Mistry January 24, 2023
by Anita Mistry January 24, 2023

Energy company British Gas has launched a new platform to help customers save money. The campaign has been launched amid the sky-high bill crisis that is currently hitting the nation.…

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Branding

Brands Are Built With Bridges Not Silos

by David Stewart January 23, 2023
by David Stewart January 23, 2023

Brands are all about customer experience. Great brands deliver great experiences regardless of whether that experience is the taste of a freshly baked pizza, an exhilarating ride in sports car,…

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Branding

OREO and Xbox Partner for New Gaming Experience

by Anisha Kapoor January 20, 2023
by Anisha Kapoor January 20, 2023

The world’s number one cookie*, OREO, and international gaming giant, Xbox, are on a mission, putting the cookies at the heart of their new campaign by leveraging something that has…

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Branding

12 Principles For Building Successful Brands

by Larry Light January 20, 2023
by Larry Light January 20, 2023

Based on events of 2022, here are twelve do’s and don’ts to keep in mind as you build your brand in 2023. Do’s 1. Do Know The Business In Which…

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Branding

4 Strategies For Building Brands With Scarcity

by Mindy Weinstein January 19, 2023
by Mindy Weinstein January 19, 2023

Lists of bestselling items, from books to cosmetics to music, have a strong influence on us because they signal popularity. When in doubt about what to buy, you will more…

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Branding

Emotions Guide Today’s Path To Purchase

by Pamela Danziger January 17, 2023
by Pamela Danziger January 17, 2023

We’ve been told a consumer’s path to purchase proceeds in a straight line: awareness, familiarity, consideration, purchase … and if done right, it leads to brand loyalty. It’s a logical…

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iHoardings
  • Branding
    • Branding

      How Brands Can Compete On Trust

      January 30, 2023

      Branding

      Nike’s Journey To Marketing Excellence

      January 27, 2023

      Branding

      How To Position Your Brand As A Ritual

      January 26, 2023

      Branding

      Implementing Market Segmentation In Retail

      January 24, 2023

      Branding

      British Gas and The Money Saving Engineers

      January 24, 2023