by | Jan 19, 2024 | Branding
Jisoo from BLACKPINK is expanding her presence in the fashion industry by becoming the face of Alo Yoga’s upcoming spring 2024 collection, marking a new role for the singer and actor in the athleisure world. Since launching its first international store in December...
by | Jan 19, 2024 | Branding
PureHealth, the Middle East’s healthcare group announced the company has completed its strategic acquisition of Circle Health Group. The acquisition of Circle Health Group, the UK’s largest independent hospital operator marks a momentous milestone as it advances its...
by | Jan 19, 2024 | Branding
Velveeta, renowned for its delicious cheesy offerings, is elevating its culinary experience with the exclusive 14-karat gold Velveeta Drip Lip Cuff. Developed in collaboration with celebrity designer George The Jeweler, this limited-edition accessory invites fans to...
by | Jan 18, 2024 | Branding
In the latest episode of Behind the HYPE, the storied legacy of the Mercedes-Maybach brand highlights its evolution and enduring association with high-profile individuals worldwide. The iconic design blueprint of Mercedes-Maybach’s vehicles, notably the S-Class,...
by | Jan 18, 2024 | Branding
SheaMoisture, a beauty and personal care company, has introduced its first-ever deodorant line designed specifically for rich melanin skin and certified by Black dermatologists and gynaecologists. In addition, this new collection of antiperspirant underarm and...
by | Jan 18, 2024 | Branding
A theme of recent business press writing is brand-business turnarounds. For example, Barron’s, the financial newspaper, points to the successful turnaround at clothing retailer Abercrombie & Fitch. The Wall Street Journal reports on the underway turnaround at VF’s...
by | Jan 18, 2024 | Branding
Inspired by his famous catchphrase, Gordon Ramsay has released Idiot Sandwich show featuring TikTok and YouTube influencers. From a Viral Meme to a YouTube Series A scene was first released from a comedy sketch called ‘Hells Cafeteria’ on The Late Late Show with James...
by | Jan 18, 2024 | Branding
Cav Empt, the innovative fashion label helmed by design maestros Sk8thing and Toby Feltwell, marked its 13th year with its Spring/Summer 2024 collection unveiling. Renowned for its disruptive graphics and futuristic workwear silhouettes, the Japanese brand continues...
by | Jan 17, 2024 | Branding
The Home Depot’s “How doers get more done” is a customer empowerment promise akin to Nike’s legendary “Just Do It.” The brand is itself a “doer” of a balanced use of what we call hard and soft power. Often, power is equated with worth, valuation, stock price, access...
by | Jan 17, 2024 | Branding
Gentle Monster Glasses is unveiling its inaugural eyewear collection for 2024. With this sparkling new, the brand announces its “Gentle Jelly” series. Primarily, it’s a playful and delectable line inspired by a variety of gummy candies. The collection showcases two...
