In June of 2011, a retail sea change occurred. Storied brand, J.C. Penney, hired Ron Johnson, who led the success of Apple’s brick-and-mortar stores. Mr. Johnson decided that one of…

ESG has been important to companies and to investors though recently there has been some blowback from certain segments of the market on whether ESG is a feel-good, hard to…

Through good times and bad, two tensions define the whole of marketing. One about brand value. One about consumer decision-making. Brand value is a tension between short-term returns and long-term…

As we enter the holiday season, we learn from BusinessWeek that Sears, once America’s holiday shopping mecca, is barely alive, in the continuing agony of attrition. The sadness of Sears…

As a professor of business and management consultant I find myself in a variety of organizations. One of the questions I often ask both senior managers and line personnel is…

There has been a lot in the news about “The Great Reset” when it comes to converting from fossil fuels to renewable energy. Brands should also consider another kind of…

A powerful brand is the consistent identity of a trusted source. A powerful brand reflects its trusted reputation for quality, leadership, and integrity, underpinning all stakeholder relationships. A powerful brand…

With both inflation and recession fears high, many companies are embarking on cost-reduction initiatives. Moreover, the dislocations of the pandemic have changed many customer needs and buying patterns. So much…

Which is better for the brand? Asking users to pay for individual services? Or asking users to buy a bundle of services? There is a lot behavioral psychology involved in…

Passenger, founded by husband-and-wife team Richard and Alexa Sutcliffe, saw sales more than quadruple from 2019 to £11 million in 2021. The New Milton-based business is aiming for sales of…