iHoardings
  • Branding
    • Branding

      How Organizations Can Embrace A Challenger Mindset

      July 1, 2022

      Branding

      Creating A Purpose-Infused Culture

      June 29, 2022

      Branding

      Pizza Hut Expands Its Vegan Menu

      June 29, 2022

      Branding

      Taste Shakers help Le Pain Quotidien into retail

      June 29, 2022

      Branding

      How Brands Build Loyalty

      June 28, 2022

Branding

How Organizations Can Embrace A Challenger Mindset

by Rahul Raj July 1, 2022
by Rahul Raj July 1, 2022

When you think of challenger brands, you’d be forgiven for associating them with scrappy startups and companies so small that agility doesn’t come with compromise. Because the essence of being…

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Branding

Creating A Purpose-Infused Culture

by Ranjay Gulati June 29, 2022
by Ranjay Gulati June 29, 2022

During the final years of his life, Steve Jobs became concerned with how to perpetuate his legacy and knowledge base inside the company. Interestingly, he didn’t place much emphasis on…

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Branding

Pizza Hut Expands Its Vegan Menu

by Kira Heather June 29, 2022
by Kira Heather June 29, 2022

Pizza Hut has expanded its menu, adding the new vegan pizzas; ‘Chik ‘n’ Cheez’, ‘Smokey BBQ’, and ‘Tuscany Spicy’ Which are now available in Pizza Huts across Germany. The launch…

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Branding

Taste Shakers help Le Pain Quotidien into retail

by Kira Heather June 29, 2022
by Kira Heather June 29, 2022

Food and drink retail experts, Taste Shakers, have been commissioned by Belgian bakery-restaurant group, Le Pain Quotidien, to bring its baked goods offer to the supermarket shelves! With a delicious…

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Branding

How Brands Build Loyalty

by Larry Light June 28, 2022
by Larry Light June 28, 2022

Brand loyalty is not dying. But, you would not know this if you are paying attention to the business press. Recently, there have been many articles describing the impact of…

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Branding

Lightyear’s Solar-Powered EVs

by Joshua Hughes June 28, 2022
by Joshua Hughes June 28, 2022

The Netherlands-based Lightyear says it will produce fewer than one thousand of its solar cars, which will run about $265,000. The car will be the first solar car on the…

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Branding

John Lewis Appoints Director Of Design

by Olivia Pearce June 28, 2022
by Olivia Pearce June 28, 2022

John Lewis has drafted in Queralt Ferrer to the role, a former womenswear, lingerie and beauty director at Marks & Spencer who also oversaw the launch and growth of Inditex’s…

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Branding

Lessons In Relevance From A 130 Year Old Brand

by Allen Adamson June 28, 2022
by Allen Adamson June 28, 2022

GE has been injecting urgency into conversations—and actions— for over 130 years. In our conversation with GE’s chief marketing officer, Linda Boff about the company’s ability to continuously shift gears…

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Branding

Hobbycraft to open three new stores

by WBF June 27, 2022
by WBF June 27, 2022

New Hobbycraft sites will be in Biggleswade, Bedfordshire; Southend in Essex; and Bromborough on Merseyside and will create 40 new retail jobs. The chain said its adjusted pre-tax profit for…

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Branding

NB Studio designs Royal Mail’s Pride stamp series

by Kira Heather June 24, 2022
by Kira Heather June 24, 2022

NB Studio and illustrator Sofie Birkin have created a new Pride-theme special stamp series for Royal Mail to mark the 50th anniversary of the UK’s first Pride rally in 1972…

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iHoardings
  • Branding
    • Branding

      How Organizations Can Embrace A Challenger Mindset

      July 1, 2022

      Branding

      Creating A Purpose-Infused Culture

      June 29, 2022

      Branding

      Pizza Hut Expands Its Vegan Menu

      June 29, 2022

      Branding

      Taste Shakers help Le Pain Quotidien into retail

      June 29, 2022

      Branding

      How Brands Build Loyalty

      June 28, 2022