by | Nov 25, 2020 | Branding
This year has reminded businesses and brands that the work of being a consistent source of value is never finished. In helping clients reimagine their offerings and relationships for lasting value we discovered ten things that may help you do the same. 1. Acknowledge...
by | Nov 25, 2020 | Branding
Lowe Lintas Delhi’s campaign stems from Jameson’s strong belief in the idea of a world where there are no strangers, only new friends you haven’t met yet Jameson Irish Whiskey has launched a new India-specific brand communication that celebrates ‘Mixing In’ in a world...
by | Nov 25, 2020 | Branding
MullenLowe New York and Mediahub launches The UNseen Story, a call to end violence against women, which is on the rise behind the closed doors of the COVID-19 pandemic MullenLowe New York and Mediahub have launched an exposé on legal gaps, one of the key prevention...
by | Nov 25, 2020 | Branding
Ralph Lauren is named the official outfitter of The Australian Open The Australian Open and Ralph Lauren Corporation has announced a new, global long-term partnership. The luxury brand has been named Official Outfitter of the Australian Open and will outfit all...
by | Nov 25, 2020 | Branding
Marketing activities may not produce an immediate effect on sales, revenue, or cash flow. However, this does not mean there are no effects or that the effects of a marketing activity cannot be measured. An advertisement may persuade a consumer that a particular brand...
by | Nov 24, 2020 | Branding
Triscuit leverages Iconic “missing posters” to highlight the reality millions of Americans face: missing the nourishing food they need for balanced eating Triscuit, a brand known for its woven, whole grain wheat crackers, announced the launch of The Missing...
by | Nov 24, 2020 | Branding
Kevin Hart’s family & friends can expect ‘The Exact Same Gift’ this Christmas – a Brüush Electric Toothbrush – as the brand and comedian join forces, kicking off their partnership with a comedic holiday campaign Brüush Oral Care Inc. has announced that...
by | Nov 24, 2020 | Branding
Bacardi is calling on music and dance enthusiasts across the globe to join the world’s most awarded rum as they embark on the first-ever remake of “Conga” Following the 21st Annual Latin Grammy Awards, Bacardi rum has announced it is challenging rum fans around the...
by | Nov 24, 2020 | Branding
Can I let you in on digital marketing’s dirty secret? It’s the one secret that marketing execs guard more closely than any other: Digital ads don’t work nearly as well as they’re advertised to. More often than not, their effectiveness is wildly and brazenly oversold....
by | Nov 23, 2020 | Branding
SodaStream and entertainment icon team-up in a new Holiday campaign with a powerful environmental message SodaStream, the leading sparkling water brand, has unveiled its 2020 holiday campaign focused on “enjoying the small meaningful things.” The biggest SodaStream...
