by | Sep 18, 2020 | Branding
In early March we began reporting daily on how brands were dealing with Covid-19. But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the...
by | Sep 18, 2020 | Branding
LEGO’s investment will also focus on a range of social and environmentally focussed actions to inspire children through learning through play, making the business more circular, and achieving carbon-neutral operations The LEGO Group has announced plans to invest up to...
by | Sep 18, 2020 | Branding
Persil is re-launching its liquid detergent with changes to its packaging and formulation to significantly reduce the environmental impact of the product Persil, the UK’s fabric cleaning brand, has announced the launch of its new liquid formulation, the first Unilever...
by | Sep 18, 2020 | Branding
Pure Piraña demonstrates Heineken’s commitment to crafting new taste profiles in line with consumers’ ever-changing demands Heineken are exploring the Hard Seltzer category with the launch of Pure Piraña in Mexico and New Zealand. It will be available in a choice of...
by | Sep 17, 2020 | Branding
If coronavirus has shown us anything, it is that casual is the way to dress. Casual – hoodies, t-shirts, sweat pants, yoga clothes, leggings and so forth – has become the required fashion for stay-at-home, work-at-home lifestyles. The love for casual has clothing...
by | Sep 17, 2020 | Branding
The COVID-19 pandemic has impacted the sports world in profound and largely unprecedented ways, driving cancellations and forcing brands to find innovative ways to field their product and connect with core audiences. Geoff Miller, Associate Director at Interbrand,...
by | Sep 17, 2020 | Branding
In early March we began reporting daily on how brands were dealing with Covid-19. But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the...
by | Sep 17, 2020 | Branding
The Manchester City and Nexen Tire partnership focuses on empowering young people through football and bold digital marketing campaigns Manchester City team has announced it has renewed its strategic partnership with Korean tyre giant, Nexen Tire, taking the...
by | Sep 17, 2020 | Branding
Together with the National Diaper Bank Network (NDBN), Huggies is helping struggling families secure the basic need of clean, dry diapers for babies and toddlers Kimberly-Clark and its North American Huggies brand are asking consumers to join them during National...
by | Sep 17, 2020 | Branding
Ilfenesh Hadera delivers a manifesto dedicated to women, celebrating Anne Klien’s visionary and timeless quote, “Clothes Won’t Change the World. The Women Who Wear Them, Will” Iconic women’s fashion brand ANNE KLEIN has returned to the new New York Fashion Week,...
