Guinness is raising #AToastTo our heroes on the front lines, pubs and bartenders, and our community of friends near and far For more than 260 years, Guinness, an alcohol brand, has…

Brand voice is one of the most important, genuine and strongest articulations of what we call Brand. Brand voice is where we not only state our beliefs, but what we…

John Lewis supports the expansion of the SFA’s new Cashmere Standard from Mongolia to the Inner Mongolia region of China The John Lewis Partnership has announced plans to fund a…

For those with an inner child longing to have time in the sun, Cadbury Crème Egg flavoured stout has arrived Cadbury Chocolate brand has teamed up with beer brand, Goose…

Corona beer’s initiative creates new farming jobs in the community and improves crop quality Corona beer lovers know there’s only one thing that can make it better: adding a wedge…

Last October, Procter & Gamble shareholders, owner of such megabrands as Tide, Bounty, Crest, Pampers, Olay, Gillette, and Downy, approved a proposal to publish a report on what is being…

Vans continue to celebrate the diversity of creativity itself and honour the talented individuals behind the work Vans, the global icon of creative expression, presents “These Projects Are Ads for…

Dettol lends its expertise to The Football Association to help the football community feel reassured on hygiene measures when returning to play and watch the game they love Dettol has…

5WPR’s creation of the new division will allow a focused and strategic approach to online gambling, casinos, lotto and sports betting clients 5W Public Relations (5WPR), one of the largest…

In 1997, Harvard Business School Professor Clayton Christensen published his first seminal work, The Innovator’s Dilemma, which laid out a concept he termed “Disruptive Innovation.” It took a few years…