Boots has partnered with buy-now-pay-later company Clearpay for a festive experiential pop-up at Westfield, London.
Named ‘Beauty Unwrapped’ shoppers will be able to visit the pop-up from today until 23rd December.
Located in the central atrium of the shopping centre, the pop-up will have 3 zones to keep guests busy.
Designed to look like a present, the experience will offer guests a chance to win beauty prizes, get their nails done in a festive nail bar and be able to claim £5 off £10 spent at Boots.
Grace Charge, Head of Brand Experience and Partnerships – Europe at Unibail-Rodamco-Westfield commented: “We’re delighted to be partnering with Boots and Clearpay and helping them to create a memorable brand moment that shoppers will enjoy.”
“Christmas is an incredibly busy time and it’s this kind of activation that really helps brands stand out and connect with both new and existing consumers.”
The chemist and beauty retailer is not the only brand popping up in Westfield. Lush will also be present with their ‘Lush Lounge’. This activation will be offering shoppers the chance to click and collect, order online and sample products. Guests will be able to discover their new Christmas range alongside their most popular products.
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