Doja Cat works with Pepsi to promote their new flavours in their latest advert. The R&B star recorded her rendition of “you’re the one that I want” for the Grease inspired commercial, giving the doo-wap track a more modern and uptempo feel.
The singer and rapper was announced as the new Pepsi Ambassador on Friday, with a new campaign to celebrate the launch of the Pepsi-Cola Soda Shop. A modern take on classic soda shop flavours, first releases are their new Cream Soda and Black Cherry fizzy drinks.
As part of the nostalgic, yet modern campaign, Doja stars as Sandy as she sings her heart out for the one that she wants… Pepsi. Doja Cat said that it was an “insane” honour to be the new face of Pepsi. “It was such a huge part of my childhood to watch TV and watch all of the commercials, and the Pepsi ones were always so major and really stuck with me” she expressed that “This is such an amazing opportunity and I’m still trying to wrap my head around it.”
Tell me more, tell me more!
The advert was Directed by Hannah Lux Davis (who also Directed Doja’s “Say So” music video) and choreographed by Sean Bankhead. The Grease inspired advert was shot in Los Angeles earlier this summer, with Doja assuming the role of “Bad Sandy”. Complete with a sparkling black leather jacket, not to mention the Pepsi diamante nails. “I watched Grease a lot when I was little, and I always connected the most with bad Sandy” She said.
Getting to record her own version of “You’re the One That I Want” was a huge draw for the singer, who teases that she may head back to the studio to record a full-length version of the doo-wop track. “The producer that I worked with is begging me to finish it” Doja said.
“I loved how we modernized the song and made it fresh,” she says. “The song was actually very hard vocally for me [to record],” she confesses. “There are a lot of chord changes in the song and it’s more complex than what you hear today but I was happy to be a part of something so musically considered.”
The new Pepsi commercial got its TV debut at last weekend’s 2021 MTV Video Music Awards, which Doja is hosting. Doja is also up for five VMAs this year, including Artist of the Year, and Video of the Year for her hit single, “Kiss Me More” with SZA.
The limited-edition Pepsi-Cola Soda Shop flavors, in the meantime, will be for online purchase beginning September 20. Available in 20 oz. bottles and 12 oz. cans, Pepsi says the “Soda Shop collection will be a seasonal addition to the growing roster of Pepsi offerings anywhere Pepsi products are sold.”
The article Doja Cat X Pepsi appeared first on World Branding Forum.