Febreze and Karamo help “pawrents” easily keep homes odour-free and help support North Shore Animal League America
Febreze is launching “Say Up to Your Pup,” a call for dog owners everywhere to invite their furry friends up onto furniture for cuddles and stop worrying about odours that may get left behind.
Smells from dogs can get trapped in the fibres of the most tough-to-clean fabrics, causing pawrents to say “off” the couch, bed, and furniture, and miss out on snuggle time—but Febreze Fabric Refresher makes it easy to eliminate those malodors, leaving behind a light, clean scent.
To get the word out, the air freshener brand is partnering with Queer Eye star and pawrent Karamo and the world’s largest no-kill rescue and adoption organisation, North Shore Animal League America. The goal is to help make the transition from shelters to homes a bit easier for everyone this Adopt-a-Dog Month.
“My dog Logan is so adorable, but I was always hesitant to let him next to me on my couch or in bed because of the smell he’d leave behind,” says Karamo. “But with Febreze Fabric Refresher, living with a dog means still having a fresh-smelling home all the time. Now I say come on ‘up’ and give me all the cuddles!”
Febreze Fabric Refresher can be used on fabrics weekly to eliminate odours as part of a regular cleaning routine and is easy to use: Simply turn the nozzle on, and spray in a sweeping motion to lightly mist the fabric in question, and then let it dry. It can be used on hard-to-wash fabrics like carpets, furniture, upholstery, bedding, throws or blankets, and not on fabrics that water spots, such as silk, suede, and leather.
Karamo is also helping Febreze kick off a call-to-action on social media, to help raise donations to North Shore Animal League America. He’ll be sharing photos of his dog on Instagram and encouraging others to join in.
For every in-feed photo or video on Instagram of a dog “up” on a couch, bed, or furniture with the hashtag #SayUpWithFebreze, Febreze will donate US$25/£19.24 (up to US$25k/£19.2k with a minimum donation of US$20k/£15.3k) to support North Shore Animal League America’s no-kill mission. Instagram profile must be set to public in order for hashtag use to be counted as a donation.
“It’s important that pet-parents create homes that are comfortable for everyone, where quality time can be shared,” says Joanne Yohannan, Senior Vice President of Operations at North Shore Animal League America. “We are excited to partner with Febreze on ‘Say Up to Your Pup’ since Febreze Fabric Refresher is one tool that helps pet parents worry less so they can confidently invite their dog ‘up’ for more cherished time together.”
With Febreze Fabric Refresher, Saying Up to Your Pup never felt (or smelled) so good.
The article Febreze calls on dog owners to “Say Up to Your Pup” appeared first on World Branding Forum.