Home Branding Poland Spring Origin unveils its latest ad campaign with Patrick Dempsey

Poland Spring Origin unveils its latest ad campaign with Patrick Dempsey

by Joshua Hughes

Poland Spring Origin and Patrick Dempsey bring the crisp, refreshing taste of Maine to the nation in its latest spot

Poland Spring Origin, 100% Natural Spring Water from Maine, announces its exciting new collaboration with actor, and fellow Maine native, Patrick Dempsey. In a new visually stunning broadcast and digital ad campaign, Dempsey takes us on an intimate journey through the breathtaking wilderness of his home state and introduces consumers across America to the crisp, refreshing water he loves from Maine.

The brand was recently introduced to the market bringing perfectly balanced, 100% natural spring water to the nation. Filtered through a 10,000-year-old glacial aquifer, with naturally occurring electrolytes for a perfectly balanced, crisp taste like no other, Poland Spring Origin is sustainably sourced from White Cedar Spring, nestled deep in the woods of Maine and bottled in a beautiful bottle made from 100% recycled plastic that is also completely recyclable.

On 25 January, Poland Spring Origin will debut “My Origin,” the new TV and digital collaboration with Patrick Dempsey. In this personal yet majestic spot – shot by director Matt Baron – Dempsey invites his viewers to run alongside him through the beautiful woods of his home state. In doing so, he finds himself reconnecting with his own Maine origins and the crisp water he loves. “My Origin” is the story of 100% natural spring water with a taste like no other, from Maine — a place like no other.

“Like many Maine ex-pats, I missed my favourite water, and with the launch of Poland Spring Origin, I can now get it anywhere,” said Dempsey. “But it’s so much more than that for me. I appreciate the values the brand has, the pride it takes in their product, as well as their commitment to sustainability and conserving Poland Spring Origin’s beautiful source. I learned about recycling as a kid when my father ran a redemption centre in Maine. This campaign connects with me on a very personal level and I hope it will with everyone else as well.”

Demonstrating the brand’s commitment to sustainability, Poland Spring Origin bottles are 100% recycled and recyclable; meaning each bottle is made from other bottles and can also be recycled into new bottles, completing the loop.

The brand is proud of its investment in conservation efforts in New England, including the Bluesource – Baskahegan Improved Forest Management Project in Maine, a project located on over 86,000 acres of forest in the Northeast. Our investment helps offset the environmental impact of shipping our product.

“Poland Spring has been synonymous with Maine for more than 175 years. With Poland Spring Origin, we’re finally able to share a taste of Maine with the entire nation,” said Yumi Clevenger-Lee, Executive Vice President and Chief Marketing Officer for Nestlé Waters North America.

“To unveil Poland Spring Origin, we wanted to collaborate with someone who embodies the authentic spirit of Maine and shares our roots, our values, and deep respect for and love of nature. The choice was simple: Patrick is genuine and down-to-earth. He’s committed to making a positive impact, and is deeply connected to the Earth, believing – as we do – that nature is essential to our wellbeing.”

“My Origin” is a fully integrated media campaign, including TV, digital and social media. Throughout the campaign, consumers will learn about Dempsey’s origin, his home state of Maine, and his favourite premium water brand, Poland Spring Origin.

The article Poland Spring Origin unveils its latest ad campaign with Patrick Dempsey appeared first on World Branding Forum.

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