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Saint Laurent to Ban Fur

by Kira Heather

French luxury fashion brand Saint Laurent is to stop designing clothes using fur from next year according to its parent company, Kering. Another Kering brand, Brioni, would also be fur-free by the autumn 2022 collections, the firm said.

“For many years, Kering has sought to take the lead in sustainability, guided by a vision of luxury that is inseparable from the very highest environmental and social values and standards. When it comes to animal welfare, our Group has always demonstrated its willingness to improve practices within its own supply chain and the luxury sector in general. The time has now come to take a further step forward by ending the use of fur in all our collections. The world has changed, along with our clients, and luxury naturally needs to adapt to that,” declared François-Henri Pinault, Chairman and CEO of Kering.

It is time for progression in all luxury fashion brands – there are still many brands that use fur as a feature in a range of designs. Saint Laurent is one of many that will hopefully follow in the anti-fur footsteps of fashion brands before them.

People for the Ethical Treatment of Animals (Peta) welcomed the move after what it called a “decades-long” push to get Kering to ban the use of fur. “Nobody with a heart will wear fur. No designer with any sense will touch it. Any fashion house still selling it in 2021 is an embarrassment,” Peta said in a statement.

Saint Laurent and Brioni were the last of Kering’s brands to ban the use of fur: Gucci, Balenciaga, Bottega Venata and Alexander McQueen all do not use fur. “When it comes to animal welfare, our Group has always demonstrated its willingness to improve practices within its own supply chain and the luxury sector in general,” Mr Pinault said. “The time has now come to take a further step forward by ending the use of fur in all our collections. The world has changed, along with our clients, and luxury naturally needs to adapt to that.” He added.

The article Saint Laurent to Ban Fur appeared first on World Branding Forum.

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