Since the brands launch in 2015, the independent craft brewer Vocation has seen exceptional growth. The brand is becoming one of the largest volume craft breweries in the UK. According to the brewery’s founder, John Hickline, the brand is committed to bringing “better beer to more people.”
The brand and it’s branding
Vocation has their initial branding developed by Robot Food, the agency which also coined the brand name. Vocation continues to pursue its calling under the creative guidance of the Leeds based team. “I’ve always seen Robot Food as our 5th Beatle” expresses the founder. “It’s our vocation to bring better beer to more people and from the start, I’ve relied on them to tell our story and manage how we present ourselves. We’re genuine partners so we’re proud to have them along for the ride as Vocation continues to champion its calling.”
Tasked with creating a new visual identity for the brand, Robot Food’s work for Vocation respects the brewery’s key role in the driving of the craft category since launching six years ago. It highlights its team and drinkers’ committed and passionate spirit while its distinguishable brand presence created by the agency enables it to feel at home at craft shops, bars, and supermarkets.
More about the brew
Vocation seems to have it all. The brewery sells a range of Ales, IPS, Lagers and more. The cans don’t blend in with others on the shelf, they stand out and shout “DRINK ME”. With an artistic value unlike many others, the brand banks on not just the drinks, but merchandise too. With a creative and artistic vision why wouldn’t you profit from your design? You can drink and wear this brand, and you will want to when you see their magnetic designs.
Vocation’s steady growth reflects the hard work and dedication the Vocation team has put into making this more than just another drink on the shelf. With a confident, ambitious, and authoritative brand of voice, Vocation manages to express the uncompromising quality of its bold aromas without shouting out loud. The new branding taps into the brand’s nature, raising a toast to the brewery’s team, who, driven by passion and talent, help Vocation continue to develop and grow.