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The Mercedes-Maybach Role in Shaping Luxury Auto Trends

In the latest episode of Behind the HYPE, the storied legacy of the Mercedes-Maybach brand highlights its evolution and enduring association with high-profile individuals worldwide.  The iconic design blueprint of Mercedes-Maybach’s vehicles, notably the S-Class,...

SheaMoisture Releases Its First-Ever Deodorant Collection

SheaMoisture, a beauty and personal care company, has introduced its first-ever deodorant line designed specifically for rich melanin skin and certified by Black dermatologists and gynaecologists. In addition, this new collection of antiperspirant underarm and...
How To Execute A Brand Turnaround

How To Execute A Brand Turnaround

A theme of recent business press writing is brand-business turnarounds. For example, Barron’s, the financial newspaper, points to the successful turnaround at clothing retailer Abercrombie & Fitch. The Wall Street Journal reports on the underway turnaround at VF’s...