by | Jan 19, 2024 | Branding
Jisoo from BLACKPINK is expanding her presence in the fashion industry by becoming the face of Alo Yoga’s upcoming spring 2024 collection, marking a new role for the singer and actor in the athleisure world. Since launching its first international store in December...
by | Jan 19, 2024 | Branding
PureHealth, the Middle East’s healthcare group announced the company has completed its strategic acquisition of Circle Health Group. The acquisition of Circle Health Group, the UK’s largest independent hospital operator marks a momentous milestone as it advances its...
by | Jan 19, 2024 | Branding
Velveeta, renowned for its delicious cheesy offerings, is elevating its culinary experience with the exclusive 14-karat gold Velveeta Drip Lip Cuff. Developed in collaboration with celebrity designer George The Jeweler, this limited-edition accessory invites fans to...
by | Jan 18, 2024 | Branding
In the latest episode of Behind the HYPE, the storied legacy of the Mercedes-Maybach brand highlights its evolution and enduring association with high-profile individuals worldwide. The iconic design blueprint of Mercedes-Maybach’s vehicles, notably the S-Class,...
by | Jan 18, 2024 | Branding
SheaMoisture, a beauty and personal care company, has introduced its first-ever deodorant line designed specifically for rich melanin skin and certified by Black dermatologists and gynaecologists. In addition, this new collection of antiperspirant underarm and...
by | Jan 18, 2024 | Branding
A theme of recent business press writing is brand-business turnarounds. For example, Barron’s, the financial newspaper, points to the successful turnaround at clothing retailer Abercrombie & Fitch. The Wall Street Journal reports on the underway turnaround at VF’s...