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Nike Outshines John Lewis as UK’s Top Online Brand

In recent data analysis by Salience Search Marketing, Nike has emerged as the predominant brand in the e-commerce sector. Further, it is overtaking the stalwart John Lewis Kingdom in key performance indicators.  Examining metrics such as year-on-year visibility,...

Boots Sparks Romance in ITV2’s Love Island All Stars Series

Boots is reunited with ITV2’s Love Island for the first-ever All Stars series as the show’s official beauty partner. Boots will exclusively fill the villa with over 2,000 beauty products spanning 15 categories, from fragrances to cosmetics, skincare and grooming,...
Building A Competitive Advantage

Building A Competitive Advantage

Strategy is “Future Competitive Advantage”. This definition works both at the level of the firm and at the level of the individual. What will the future look like? How will the marketplace change with evolving customer needs and expectations? Who will the competition...

Top 7 Graphic Design Trends in 2024, according to Experts

Welcome to the 2024 graphic design scene, where technology meets creativity like never before.  Adopting good design, be it in marketing, advertising campaigns, or packaging, is vital to the brands. Brands must utilise an excellent design to stand out and connect with...

The Return of the Air Jordan 11 ‘Columbia’ Sparks Rumors

Sneaker lovers are eagerly describing their course for the foreseeing release of the Air Jordan 11 in 2024, with early leaks and rumors fueling excitement within the community.  Recent reports highlighted two forthcoming drops set to grace the holiday season. The...