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LOEWE Announced Jamie Dornan as Latest Ambassador

LOEWE, a Spanish luxury brand, has appointed Jamie Dornan as its latest Global Brand Ambassador, marking a significant collaboration between the critically acclaimed film and TV actor and LVMH’s oldest luxury brand. The film and television actor has already appeared...

Valentino Unveils a New Menswear Campaign with SUGA of BTS

Valentino has unveiled K-Pop superstar, SUGA of BTS as the new face of the maison’s latest menswear campaign, Valentino The Narratives. The campaign was shot by acclaimed photographer Theo Wenner and directed by Creative Director Pier Paolo Piccioli. The campaign...
The Impact Of A Brand Architecture Policy

The Impact Of A Brand Architecture Policy

One overlooked area in brand-business learning is the necessity for creating and implementing a brand-business architecture policy. Why is a brand-business architecture policy necessary? A brand-business architecture policy defines how the brand-businesses in your...
EcoFlow Glacier: The Ultimate Dual-zone Ice-Making Machine

EcoFlow Glacier: The Ultimate Dual-zone Ice-Making Machine

The EcoFlow Glacier emerges as a game-changer for outdoor enthusiasts. Mainly, it targets RV and boat owners or anyone seeking modern comforts amidst nature’s vastness.  Priced at $1,099 / €1,199, this 38-liter (40-quart) portable freezer offers optional enhancements...
4 Ways to Strengthen Your Vegan Brand in Today’s Market

4 Ways to Strengthen Your Vegan Brand in Today’s Market

The vegan industry is no longer a niche market; it’s no longer reserved for animal rights activists or considered to be for some elite groups. It has taken the world by its philosophy and practice. Terms like ‘plant-based diet’, ‘meat-free chicken‘, ‘meatless burger’,...

FitFlop Establishes Its Largest Middle Eastern Store

FitFlop, a UK-based ergonomic and wellness footwear business, is expanding internationally in key strategic regions with the inauguration of its largest retail location in the Middle East. The FitFlop store in Abu Dhabi is the newest addition to the brand’s upgraded...