Fast food chain, KFC, predicts the move will help about 6,000 people get their first job, at a time when the hospitality industry is grappling with staff shortages.KFC has around…
Primark is starting a trial in 25 stores across north-west England, initially restricted to children’s products only. The budget chain, which lost more than £1bn in sales during the pandemic…
This year, Lidl has entered the Christmas cute-off with its own Christmas character, in the form of the adorable yet expressionless Lidl Bear. The bear’s journey begins when a dad…
“One of a kind-ness” has Barbour’s Re-Loved initiative at its heart, which enables customers who no longer have a use for their Barbour wax jacket to hand it back in…
Everyone in retail has heard the apocryphal story about how Stanley Marcus, known to all as Mr. Stanley, would greet his customers at the Neiman Marcus door in Dallas every…
Persuasion engages innate human responses. When used as an influence tactic, scarcity can change beliefs, attitudes, or behaviors due to actual or perceived pressure. Social psychologists have been especially interested…
The recession clock is ticking, and it’s gets louder as it ticks faster. JP Morgan Chase CEO Jamie Dimon told CNBC that a recession is all but inevitable. Others may…
This video posted by Samuel Bendett got my attention. It shows a drone made of sticks and a few plastic propellers powered by a simple motor. Have a look. Tyler…
World Branding Forum’s highly anticipated World Branding Award ceremony took place on Thursday at the renowned royal residence, Kensington Palace. The Brand of the Year event was the first in…
Prior to the pandemic, Starbucks’ founder, Howard Schultz, stated that the way forward for brands is making your branded space an “experiential destination.” At that time, Starbucks’ CEO, Kevin Johnson…