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At the end of 2021 Time Magazine and Financial Times both selected Elon Musk as person of the year. There is a lot to be said for Mr. Musk’s selection.…
Over the last 24 years I’ve published regularly about what I see that’s changing in the world of brand and brand transformation, always coming at it from the business side.…
Sainsbury’s will increase its basic rate from £9.50 to £10 an hour for staff across its supermarkets and Argos stores from 6 March. Sainsbury’s boss Simon Roberts said the pay…
At first glance, the liquor business may not seem in dire need of customer-centric innovation. After all, revenue from the alcoholic beverage market has been steadily rising over the past…
Each year, Cadbury Creme Eggs return to the shelves between January and Easter. The seasonal product is still remembered for its marketing slogan introduced in the 1980s: “How do you…
Companies often have inspiring purpose statements, such as “to bring health through food to as many people as possible” (Danone), “to connect everybody to live a better today and build…
The traditional marketing process still works in categories like soap and toothpaste, where a small increase in market share can translate into millions of dollars in extra revenue. But exponential…
The firm Apple’s share price has risen by around 5,800% since co-founder and former chief executive Steve Jobs unveiled the first iPhone in 2007. Apple has been one of the…
In November, Niko Omilana opened a fake “not Apple” pop-up store in London (video here) to prank Apple and steal its customers, but also to send a message about the…