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Ben & Jerry’s Introduces Non-Dairy Ice Cream Made from Oat Milk

Ben & Jerry’s has launched a new delicious non-dairy recipe made from oat milk for its vegan lineup. The smooth, decadent oat-based formula is set to be the brand’s greatest recipe yet. According to the company’s statement, the oat base will replace its nearly 20...
How Soft Capital Powers Startups

How Soft Capital Powers Startups

Money—it’s top-of-mind for any aspiring entrepreneur. No matter how much you’ve put aside or how confident you are about reaching your sales goals, you’ll never feel you have enough money. Without a doubt, it’s scary to step out into the unknown, leaving the security...

Nike Outshines John Lewis as UK’s Top Online Brand

In recent data analysis by Salience Search Marketing, Nike has emerged as the predominant brand in the e-commerce sector. Further, it is overtaking the stalwart John Lewis Kingdom in key performance indicators.  Examining metrics such as year-on-year visibility,...

Boots Sparks Romance in ITV2’s Love Island All Stars Series

Boots is reunited with ITV2’s Love Island for the first-ever All Stars series as the show’s official beauty partner. Boots will exclusively fill the villa with over 2,000 beauty products spanning 15 categories, from fragrances to cosmetics, skincare and grooming,...
Building A Competitive Advantage

Building A Competitive Advantage

Strategy is “Future Competitive Advantage”. This definition works both at the level of the firm and at the level of the individual. What will the future look like? How will the marketplace change with evolving customer needs and expectations? Who will the competition...

Top 7 Graphic Design Trends in 2024, according to Experts

Welcome to the 2024 graphic design scene, where technology meets creativity like never before.  Adopting good design, be it in marketing, advertising campaigns, or packaging, is vital to the brands. Brands must utilise an excellent design to stand out and connect with...

The Return of the Air Jordan 11 ‘Columbia’ Sparks Rumors

Sneaker lovers are eagerly describing their course for the foreseeing release of the Air Jordan 11 in 2024, with early leaks and rumors fueling excitement within the community.  Recent reports highlighted two forthcoming drops set to grace the holiday season. The...

LOEWE Announced Jamie Dornan as Latest Ambassador

LOEWE, a Spanish luxury brand, has appointed Jamie Dornan as its latest Global Brand Ambassador, marking a significant collaboration between the critically acclaimed film and TV actor and LVMH’s oldest luxury brand. The film and television actor has already appeared...

Valentino Unveils a New Menswear Campaign with SUGA of BTS

Valentino has unveiled K-Pop superstar, SUGA of BTS as the new face of the maison’s latest menswear campaign, Valentino The Narratives. The campaign was shot by acclaimed photographer Theo Wenner and directed by Creative Director Pier Paolo Piccioli. The campaign...