Ask anyone who has even a passing interest in New Orleans brass bands and they will tell you they know of The Dirty Dozen Brass Band. Ask pretty much anyone…
Pinterest showcases how the platform can provide people with new and exciting ideas to act on Pinterest has recently kicked off its new brand campaign, “You Just Might Surprise Yourself”.…
Clearly, products and services link to our feelings and behaviors. But just how tight are these linkages, and how important are they to marketers? Surprisingly, much of marketing theory and…
Heineken’s campaign is utilising targeted in-app notifications and offering vouchers from the leading rideshare app to encourage consumers not to drive when they drink Heineken USA, in conjunction with Waze,…
Mercedes canceled its subscription service, Mercedes Collection. The two-year old pilot offering fee-based access to 30 different models, insurance, roadside assistance and maintenance had about 100 participants. Mercedes Collection gave…
Brand revitalization requires finding and satisfying a new, important customer need. Brand success requires being the best at something relevant and differentiated. It means never taking your eye off of…
The chart shown above is an evolution of one that I helped create at Kantar. It is my attempt to summarize as clearly and simply as possible the process by…
Unilever’s oral care brands including Signal, Pepsodent and Closeup have announced plans to convert their entire global toothpaste portfolio to recyclable tubes by 2025 After four years of development, the…
In his first campaign for the brand, Nadal stars in both Amstel ULTRA and Amstel 0.0 TVC’s, filmed from his home Island of Mallorca Amstel ULTRA, the premium low-carb, low-calorie…
Klara playfully invites UK consumers to discover the truth about the brand with Spanish artist, Ignasi Monreal Klarna, a global banks, payments and shopping service, has launched a new campaign…