by | Jan 11, 2024 | Branding
One overlooked area in brand-business learning is the necessity for creating and implementing a brand-business architecture policy. Why is a brand-business architecture policy necessary? A brand-business architecture policy defines how the brand-businesses in your...
by | Jan 11, 2024 | Branding
The EcoFlow Glacier emerges as a game-changer for outdoor enthusiasts. Mainly, it targets RV and boat owners or anyone seeking modern comforts amidst nature’s vastness. Priced at $1,099 / €1,199, this 38-liter (40-quart) portable freezer offers optional enhancements...
by | Jan 11, 2024 | Branding
The vegan industry is no longer a niche market; it’s no longer reserved for animal rights activists or considered to be for some elite groups. It has taken the world by its philosophy and practice. Terms like ‘plant-based diet’, ‘meat-free chicken‘, ‘meatless burger’,...
by | Jan 11, 2024 | Branding
FitFlop, a UK-based ergonomic and wellness footwear business, is expanding internationally in key strategic regions with the inauguration of its largest retail location in the Middle East. The FitFlop store in Abu Dhabi is the newest addition to the brand’s upgraded...
by | Jan 10, 2024 | Branding
FitFlop, a UK-based ergonomic and wellness footwear business, is expanding internationally in key strategic regions with the inauguration of its largest retail location in the Middle East. The store in Abu Dhabi is the newest addition to the brand’s upgraded global...
by | Jan 10, 2024 | Branding
Casio Computer Co., Ltd. will release the latest HELLO KITTY collaboration to its family of BABY-G shock-resistant watches. This special collaboration is to commemorate the celebration of HELLO KITTY’s 50th anniversary and BABY-G’s 30th anniversary in 2024. The new...
by | Jan 9, 2024 | Branding
Frederic Arnault, one of the Arnault’s heirs of the LVMH Chairman and CEO Bernard Arnault, has recently been appointed as the new Chief Executive Officer of LVMH Watches, taking up responsibilities to oversee luxury brands like TAG Heuer, Hublot and Zenith. This move...
by | Jan 9, 2024 | Branding
Do you know what is deeply woven into British life more than anything else? Astonishingly, it’s love for Cadbury, the iconic chocolate maker. This year, it’s marking its 200th anniversary with a nostalgic campaign titled ‘Yours for 200 Years,’. VCCP, its agency of...
by | Jan 9, 2024 | Branding
ART SG, Singapore’s International Contemporary Art Fair, will return with its second edition at the Sands Expo and Convention Centre, Marina Bay Sands, from 19 to 21 January 2024, with a VIP Preview on 18 January. ART SG, organised by The Art Assembly and presented by...
by | Jan 9, 2024 | Branding
Sunday Coffee Project is a small-scale coffee roaster based in Portland, Oregon. With its unconventional packaging design, it is making waves on the shelves in the specialty coffee industry. Departing from the industry’s typical minimalistic approach, the brand, led...
