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Why Desaru Coast Malaysia, Is the Perfect Getaway Destination

Why Desaru Coast Malaysia, Is the Perfect Getaway Destination

Situated along the coastline facing the South China Sea, Desaru Coast is located in the south-eastern part of the Malaysian Peninsular, specifically in the state of Johor, Malaysia.  Over the years, Desaru Coast has experienced major developments, turning the area...
Mr. Bubble’s Gummy Bears Splash in the Bubble Bath

Mr. Bubble’s Gummy Bears Splash in the Bubble Bath

Mr. Bubble is celebrating National Bubble Bath Day on January 8th, owned by Village Company. This time Mr. Bubble, inspired by gummy bears, announced the launch of a limited-edition bubble bath.  Allison Peters, Village Company’s associate director of marketing,...
How L’eggs Package-First Strategy Created An Iconic Brand

How L’eggs Package-First Strategy Created An Iconic Brand

As designers and marketers, not to mention consumers ourselves, we admire great product packaging, but it’s almost always an afterthought to a great product. How often do you see a whole brand developed around the package first? L’eggs (Hanes) is one of these rare...
Mercedes-Benz To Build Luxury Residential Skyscraper in Dubai

Mercedes-Benz To Build Luxury Residential Skyscraper in Dubai

Luxury automotive company Mercedes-Benz is building its first residential tower in Dubai. The groundbreaking project, dubbed Mercedes-Benz Places, is the company’s first real-estate branded project and is in partnership with one of Dubai’s leading developers,...
7 Keys To Brand Evolution In A Changing World

7 Keys To Brand Evolution In A Changing World

There were brand-businesses that did not survive in 2023. Bed, Bath & Beyond, Rite Aid, SmileDirectClub, Lordstown Motors to name a few. There are several reasons for the demise of these brand-businesses. However, there are evergreen principles for building and...
Australia’s First Hyatt House Hotel to Open in 2025

Australia’s First Hyatt House Hotel to Open in 2025

Well-equipped and suitable for short- and long-term stays, Australia’s first Hyatt House Hotel will open in South Melbourne in 2025. According to an official press release by the Hyatt Hotels Corporation, the 97-room abode will pioneer the Hyatt House brand in...
Matalan Welcomes 10 Fresh Third-Party Fashion Labels

Matalan Welcomes 10 Fresh Third-Party Fashion Labels

Matalan has swiftly expanded its repertoire by introducing 10 new fashion brands to its booming third-party retail lineup, aiming to secure its online presence.  Since its venture into fashion partnerships in September, the omnichannel retailer has seen its...