FitFlop, a UK-based ergonomic and wellness footwear business, is expanding internationally in key strategic regions with the inauguration of its largest retail location in the Middle East.
The store in Abu Dhabi is the newest addition to the brand’s upgraded global retail platform, which includes 145 standalone FitFlop locations worldwide.
The 2,142 square foot shop at The Galleria, opened in collaboration with Source Rite, showcases the brand’s all-new retail design concept, including FitFlop’s iconic technology wall emphasizing the brand’s four leading FitFlop technologies, iQushion, Anatomicush, Microwobbleboard, and Neodynamic.
In an interivew with Fashion United, Chief Commercial Officer of FitFlop, David Schüttenkopf, shared, “already with significant momentum, our partnership with Source Rite continues to gather pace, and we are excited to announce the opening of our 9th store in the region, with an additional store planned for the territory in early 2024″.
“This new Abu Dhabi concept store is a true flagship store. As FitFlop’s largest retail store in the Middle East to date, it drives FitFlop’s commitment and dedication to offering an upgraded and enriched brand experience in physical retail settings. Apart from that, it also helps the brand to reach new consumers in our key strategic markets”, he added.
Source Rite’s managing directors and partners, Ranjeec Kimatrai and Carl Peaple, added, ‘We continue to see demand for FitFlop products, especially the men’s collection, which has been widely accepted, including the UAE Royal Family”.
Get your feet the comfort they deserve with FitFlop, now available at The Galleria Mall Abu Dhabi and check out their website to purchase online.
FitFlop Opens Another Store in Malaysia, Expanding Its Global Presence
FitFlop, a UK-based footwear manufacturer, has expanded its retail presence in Malaysia by opening its latest store in Kuala Lumpur with retail partner Vintage Sports Pte Ltd.
FitFlop, an established footwear brand with more than 145 stores worldwide, has opened a new store in the prestigious Tun Razak Exchange (TRX) shopping centre in Kuala Lumpur, in the course to ‘inspire and educate consumers on the profound benefits of its footwear.’
The store officially opened on 12 December 2023, featuring a signature technology wall spanning the brand’s four major FitFlop technologies: the iQushion, Anatomicush, Microwobbleboard & Neodynamic.
An interactive moving screen displayed each technology’s distinct characteristics and benefits, providing clients with an “immersive and informative experience”.
The article Fitflop Establishes Its Largest Middle Eastern Store. appeared first on World Branding Forum.
The article Fitflop Establishes Its Largest Middle Eastern Store. appeared first on World Branding Forum.