Lego, the world’s largest toymaker, has awarded its 20,000 employees three extra days of holiday and a special bonus after a year of bumper revenues.
The succession of pandemic-forced lockdowns has seen demand for Lego’s signature plastic bricks soar alongside a rapid expansion in China.
“The owner’s family wishes to … thank all colleagues with an extra three days off at the end of 2021,” the Danish company said in a statement.
The family group reported a net profit of more than 6.3bn Danish Krone ($954m) for the first half of 2021 – an increase of 140% on the same period in 2020. Revenues shot up 46% to 23bn kronor in the same period.
It had been “an extraordinary year for the Lego Group and our colleagues have worked incredibly hard”, the statement said, adding that an unspecified special bonus would be paid to staff in April 2022.
With families stuck at home for long periods, Lego said all its market groups delivered double-digit consumer sales growth with products “which appealed to builders of all ages and interests”. Top-performing themes included Lego City, Lego Star Wars, and Lego Harry Potter, while ambitious builders can also tackle a 9,090-piece model of the doomed ship RMS Titanic z.
The group opened more than 60 new branded stores in the first half of 2021, and more than 40 of them were in China. This brings the total number of Lego retail stores as of 30 June, to 737, with 291 of those located in China.
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