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Netflix finds the Golden Ticket

by Kira Heather

American content platform and production company, Netflix and global entertainment business, Roald Dahl Story Company (RDSC) are joining forces. Bringing us our favourite stories on an all knew modernised journey of creativity.

About the partnership

Roald Dahl, who died in 1990 aged 74, is one of the UK’s best-loved writers, known for works such as The Twits, James And The Giant Peach and The BFG, with his books selling more than 250 million copies around the world.

Streaming giant Netflix has bought the Roald Dahl Story Company – a deal which includes the author’s entire back catalogue that will bring films, shows and potentially games to the broadcaster.

Netflix and RDSC have been in a partnership since 2018. Now building on that partnership, they have decided to create a range of animated TV series based on Roald Dahl classics. Netflix is currently working with Song and Working Title Films on an adaptation of “Matilda The Musical”.

The company will now control the rights to the author’s entire literary works, and is eyeing the creation of a “unique universe” that involves “immersive experiences”, “games” and “consumer products” – as well as films and TV shows.

The announcement

According to the announcement made on Netflix’s blog by Netflix’s co-chief executive, Ted Sarandos and Roald Dahl Story Company managing director, Luke Kelly said, “These projects opened our eyes to a much more ambitious venture. The creation of a unique universe across animated and live action films and TV, publishing, games, immersive experiences, live theatre, consumer products and more. Roald Dahl’s books have been translated into 63 languages and sold more than 300 million copies worldwide, with characters like Matilda, The BFG, Fantastic Mr. Fox, Willy Wonka and The Twits delighting generations of children and adults. These stories and their messages of the power and possibility of young people have never felt more pertinent.”

The article Netflix finds the Golden Ticket appeared first on World Branding Forum.

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